Negative social media can be a major threat to businesses and can quickly destroy trust in a brand. For most people, this doesn’t pose a problem. Many industries have strict privacy and policy codes (i.e. Develop social media guidelines. Samsung: A Unicycling Kangaroo and a Dragon Phone. Utilise social media listening to get ahead. Unhappy customers are the ones who could ruin your brand reputation over the social media world. Moreover, you simply do not have the option of deleting negative posts because that will make you appear shady and untruthful. This article will set out some practical tips for responding to negative comments on social media. While it’s altogether possible that you’ll get negative comments on your own site or one that you manage (e.g. 1. Excessive deletion of posts will reflect poorly upon the local government and can cause the community to disengage or become angered. Many campaigns hire staffers to monitor their social media channels for a negative response and scrub anything unflattering. Social media platforms like Facebook, Instagram, Twitter and more are giving people a chance to connect with each other across distances. We’ve seen this happen numerous times with athletes. Let’s face it, you can’t avoid negative comments on social media as much as you would like to. Home — Essay Samples — Entertainment — Social Media. Read Essay on Social Media here. 4. Responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention. A good example of a social news site is Reddit. Delete them? Back in 2011 during the protests in Egypt, Kenneth Cole decided to make light of the situation and post this insensitive tweet. Create a social media comment strategy so that everyone in your company is clear on how to respond to customers. Always respond. Comment. Responding shows that you are listening to customers and acting on their concerns. Negative. Do you need a plan to handle customer complaints? On social media, a brand may be replying to a comment directed solely at them, yet this exchange is still taking place in the public eye. They use them to stay in contact with their friends or family, get information about what’s happening in other parts of the world or just to bore something away. Draft official responses and templates for different situations or scenarios, so whatever the social comment, the reply will always reflect your business’s personality. A social news site allows its users to post news links and other items to external articles. MSN. Social news Examples: Digg. So use these examples as lessons and don’t post anything that could get you fired if seen by your boss! PDF | On Mar 21, 2018, Waseem Akram published A Study on Positive and Negative Effects of Social Media on Society | Find, read and cite all the research you need on ResearchGate Social media account managers should always respond to complaints received via social media. For those who are very well known, however, it can lead to embarrassing and even catastrophic circumstances. So, how’s your social media customer service? 1. As the number of negative posts goes up, the number of followers on your page is bound to go down. Social media has become such an integral part of everyone’s life that it has almost become an addiction for most, especially the Millenials. Respond to comments as quickly as possible and try to solve their problems. Teenagers, young adults, and elders are using Twitter, Facebook, LinkedIn, Instagram, blogs, etc to build interpersonal relationships. Make sure to outline what style and tone of customer service is expected. Handling negative comments. 1. 2. Especially if you have to deal with negative comments. Do's and Don'ts of Dealing With Negative Social Media Comments. Responding publicly is essential to showcasing your brand as transparent, attentive, and helpful. But such a bunker-like mentality can make a campaign appear defensive and closed off from the public. Here’s another example of a response to a negative review; it’s from a veterinary clinic, a business in an industry in which emotions can run high, especially in times of a pet’s health crisis. Twitter: … As mentioned earlier in the article, many businesses, especially the new ones, which do not have enough awareness or reputation are extremely not advised to focus on social media marketing. Responding in a positive manner and showing that you care about your … Comment: Nowadays social networks are used by people all over the world. That being said, you probably want to know how to deal with them. 08. of 10. 3. Social media now plays a huge role in our public as well as private lives. There is so much you can talk about in a social media essay. Responding correctly can help turn a negative into a positive, while not responding properly can only make things worse. In this article you’ll find out how to deal with negative comments on social media. Should you ignore them? Firstly, a comment posted anywhere on social media can still be found in a web cache or screenshot. One of the most recent social media missteps was made by our very own Coles supermarket chain. Psycho-Social. Social media is a tool that is becoming quite popular these days because of its user-friendly features. Arielle Calderon BuzzFeed Staff. Avoid excessive censorship. When responding to a complaint on social media always reply publicly. Every company has to be prepared for online comments, positive, negative and sometimes just plain weird. 10 Disadvantages Of Social Media Marketing 1. Pack your things, Community Managers. 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