Business Strategies Proffessor’s Name Student’s Name University Date Louis Vuitton is a French company founded by Louis Vuitton in the year 1854. Louis Vuitton Background. LVMH is financially strong and is handling diversified 6 businesses. Customer. George was so confident with the quality of the locks that he publicly challenged famed escape artist and illusionist, Harry Houdini, to break out of a locked Louis Vuitton … Currently, this company deals with fashion houses and luxurious items. Louis Vuitton is the world's most valuable luxury brand and is a division of LVMH. Louis Vuitton began his career as … It was founded in 1854 by Louis Vuitton. A strong brand reduces business risk precisely because it stands for something more than affordability. Both Louis Vuitton’s famous Damier and Monogram prints were created to avoid copycats. It sells its world-famous products through standalone stores, store-in- stores in high-end retail stores, and through its e-commerce platform. . In the 1940s, Louis Vuitton started using leather as a core ingredient of most of its successful products, including luggage and wallets. Facts about Louis Vuitton 8: the parent company. It has dedicated 125000+ employees across the globe. The brand also started making more handbags. Louis Vuitton is a fashion house and luxury retail company founded in 1854. The parent company of Louis Vuitton is LVMH, which controls the product distributions. Louis arrived in France when he was just 16 years old. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. The story of this brand goes back to a young man who left home to earn his living in Paris. Its' headquarters are in Paris, France though it has many subsidiaries in many countries, including China, our country of interest. Bernard Jean Étienne Arnault (French: [bɛʁnaʁ ʒɑ̃ etjɛn aʁno]; born 5 March 1949) is a French billionaire businessman and art collector. The success allowed the brand to open new stores all over the World. Louis Vuitton, the man, got his big break as the official box-maker and packer of Napoleon Bonaparte’s wife, Empress Eugenie de Montijo of France. Competitive advantage in the Marketing strategy of Louis Vuitton – . The efficiency was undisputed. In 1997, Jacobs was named creative director of the Louis Vuitton house of luxury goods in Paris. In 2010, Louis Vuitton's net profit jumped 73% led by the Asian market. Louis Vuitton opened a store in Paris to immediate success. Louis Vuitton Malletier, commonly known as Louis Vuitton is a popular French fashion house. It is one of the most luxury brands on the earth. He is the chairman and chief executive of LVMH Moët Hennessy – If you are interested to get the products in the department stores, you may visit Saks Fifth Avenue and Neiman Marcus. 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